Sales • Sponsors • Procurement
Enterprise & Sponsor Sales Playbook
A practical playbook to drive enterprise sales, sponsored cohorts, and procurement routing—without adding backend complexity.
Privacy-first: no accounts required (v1), no surveillance, and aggregate-only reporting.
Positioning (30 seconds)
People United Foundation delivers procurement-friendly training in Workforce Readiness, Leadership, Governance, and Community & Economic Development. Privacy-first: no accounts required (v1), no surveillance, no individual tracking; reporting is aggregate-only.
Offer ladder
1) Sponsored cohorts (Basic/Standard/Premium) • 2) Governance seat/bundle • 3) Enterprise procurement (invoice/PO; optional train-the-trainer)
Discovery questions
What outcome are you accountable for? Who is the target population? How many participants? Do you need PO/invoice? Compliance requirements? Timeline? Facilitation/TTT? What does success look like?
Objections (quick replies)
We don’t track individuals. Procurement is supported via Invoice/PO + Procurement Hub. Impact reporting is aggregate via our framework. Start small and scale.
Deal paths
Path A: One-pager → Funding → Cohort Launch → Invoice/PO if needed. Path B: Intake → Procurement Hub → Invoice/PO → onboarding requirements.
Daily rhythm
10 targeted outreaches/day; 3 follow-ups/day; 2 short calls/week; route to procurement fast.